Harnessing Local SEO in 2018
At Wolf we work with a lot of small businesses, and believe that a sustainable relationship is built on us helping our clients understand what we’re doing and – if they prefer – taking it on themselves. Local SEO is …
Competitor Keyword Research
One question we get asked a lot by customers is, as part of our competitor keyword analysis for search engine optimisation, what words are we focusing on and which ones are we leaving out? It’s a bit of a long …
3 Stunning Websites Building on Winning Themes
2017 has been a huge year for website design, with developments continuing to shock and delight all of us. But one of the most beautiful things has been the way designers have built on what are already winning themes from …
Adobe Flash to End in 2020
As of 2021, no longer will people wonder why Adobe Flash can’t be used on their iPhone – because it won’t be available on any sort of device. Anywhere. Adobe has announced that they “will stop updating and distributing the …
How To Design A Website
We all know website design is important. Getting your website right – the feel, the effect, the performance – is a critical part of running a successful business both online and on the street. But with all the changes that …
How to Make Your Content Dense
If you read our recent guide to SEO in 2017, you’ll have seen that one thing search engines will be looking at for ranking parameters in the near future is content density. This post, however, is to run you through …
What is Social Media Marketing?
Social media marketing is now an essential part of a total marketing strategy and businesses that ignore its potential do so at their peril. Drive traffic to your website In the modern world social media marketing is no longer …
SEO vs. PPC
SEO, or Search Engine Optimisation to give it its full name, is an essential marketing tool that is designed to get your web page noticed by search engines and ensure that it appears at a high position in the search …
Greenery – Pantone Colour of the Year 2017
As they do every year, Pantone has released the colour they think will dictate design and aesthetics for the coming 12 months. This year, the base tone is Greenery, and we’re taking a look at why they think this will …
What to Look for in SEO 2017
We’re always telling clients that SEO doesn’t stand still. The very definition – optimising your website for search engines – means that it is an industry in which you need to move with the flow of the masters: Google and …
Web Design in 2017
As per normal, we’ve put together a list of the top web design trends to look out for over the coming year. Read on to see our ‘Web Design in 2017’ guide. Material Design: Google Wades In Google rarely …
Microsoft HoloLens – What is it?
Microsoft seems a company that, whilst ever-present, is never quite at the forefront of computer software in the retail community’s vision. Despite powering businesses across the globe, perhaps their marketing department has failed them a little bit, and Internet Explorer …