Every year designers, advertisers and colour aficionados wait tensely for Pantone’s Colour of the Year announcement. We’ve covered this moment for a number of years here at Wolf, and there are always debates around it in the industry.
For 2020, Pantone announced Classic Blue (PANTONE 19-4052) as the colour that would dominate our lives – one that I personally vouch for, it being my favourite and all.
On the colour, Pantone said:
“Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”
The team at Pantone feel the simplicity of the blue hue is elegant due to its enduring appeal. Their statement suggests it makes us think of “the sky at dusk,” and offers us a completion to the “desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”
In wording that to those outside the design industry may seem as though someone is taking the mickey out of a wine label, Pantone posits that the sense of calm we feel when observing Classic Blue is entirely needed during what is a chaotic world. We are crying out for its tenderness.
But banter aside, Pantone’s COTY announcement has the ability to dictate the atmosphere in which we reside. From web design to billboards, artists will invariably take note, because this colour announcement is not simply a flight of fancy; this is a statement from a team of experts who spend a lot of time researching global trends. As they say, where there’s smoke, there’s fire.
Or in this case: where there’s sky, there’s Classic Blue.