SEO vs. PPC
SEO, or Search Engine Optimisation to give it its full name, is an essential marketing tool that is designed to get your web page noticed by search engines and ensure that it appears at a high position in the search …
What to Look for in SEO 2017
We’re always telling clients that SEO doesn’t stand still. The very definition – optimising your website for search engines – means that it is an industry in which you need to move with the flow of the masters: Google and …
Web Design in 2017
As per normal, we’ve put together a list of the top web design trends to look out for over the coming year. Read on to see our ‘Web Design in 2017’ guide. Material Design: Google Wades In Google rarely …
Bing Announces First Profits
The success of the Window 10 upgrade in Microsoft operating systems is bearing fruit for the native search engine, Bing. For as far back as it has existed, the engine has been a laughing stock of sorts with a seemingly …
The Power of Blogging
Never underestimate the real power of blogging. Over the years the nature of blogging has changed, Make sure you don’t fall behind the competition. What began as a way for people to tell others about what they thought and how …
CMS Series: What is CMS?
Knowing of and understanding Content Management Systems, known as CMSs, is crucial to anyone responsible for their company’s online offering. This has become the case following years of complicated website coding that saw a push for an easy way of …
Best Free Business Directories for Local SEO
As is expected with digital and online news for businesses, we talk a lot on this blog about best local SEO techniques. Search Engine Optimisation is, of course, far from a one-trick pony, but getting your business details out there (NAP …
Link Strategies Post-Mobilegeddon
Recently we’ve discussed Google’s latest update and how this might affect the way we write for websites. It’s not just content however that will be affected by this change in attitude from the Search Engine monolith. Links play a critical …
The Content Effect of Mobilegeddon
We know that Google has updated their crawler, and we understand the main points of what is expected from here on out. Right? Lets delve a little deeper to how this mobile-friendly ranking might just impact more than User-Experience. …
Is Your Logo Losing You Business?
There is a popular belief that all you need do to make a winning logo is to create a cool design that will establish your brand and send your customers directly to your business. After all, we see such logos …
Google Moving Further Into e-Commerce Territory
Fairly recently, Google began upsetting websites by giving information to users on just about any subject without the requirement of actually navigating through to a secondary site. Wikipedia is where most of the material for these info boxes seems to …
Instagram Snaps Twitter
So Instagram overtook Twitter last week in the number of active users. Not completely surprising in truth, but an achievement none-the-less. Considerable recognition exists that visual messages can be more effective than text so it can be seen in some …