Affordable Windows Kent provide customers with high-quality window solutions as well as installation. The focus is on performance with aesthetics. That includes heat retention in the UK’s cold winters. They approached us to handle their venture into the online world – read more about it below.
In the trade industry, a lot of work is through word-of-mouth. Even so, it’s critical (perhaps even more so because of that) to have an engaging, reflective online profile that leads can turn to for initial impressions, contact details and everything inbetween. For AWK, we handled Logo design, Website development, SEO and Marketing.
A crucial part of a design for a modern website is finding a way to represent the company and industry – much like a broader logo. This website aims to place each piece of information as the focal point of a separate window, interspersed with window-view images. In a trade industry, trust is paramount, so providing confidence in the brand was also important. Keeping each page simple and clean, with just the information that’s needed, was decided as the way forward.
The Affordable Windows Kent logo was designed to reflect precisely what the company is: a window supplier. At the same time, logos need to drive home the brand, so we focussed on tying in their name with their product. The result is a simple but pleasing tip of the hat to AWK.
All trades are flooded industries – window fitting is no different. As such, optimising a site for search engines becomes one of the key ingredients in a good, solid online presence. We handled AWK’s Search Engine Optimisation through a mixture of site design, back-end coding, and the proper set up of Google for Business.
As much as we’re advocates of SEO, traditional marketing will always play a part in well-rounded campaigns. As such, AWK asked us to handle their marketing projects from digital marketing, advertising and displays through to print marketing like brochures and flyers. We also added a blog to their site to allow us to implement content marketing campaigns for them. This is just getting started but as the Chinese proverb goes: “The best time to plant a tree was 20 years ago. The second best time is now.”