The Gym Tunbridge Wells approached us with the aim of developing their brand into a fresh, new look with a new name and logo. Halo Gym was to take the group from a local gym people walked past, to recognised leader in personal fitness for Tunbridge Wells. This meant a bold statement through design.
Owner of Halo Gym, Jake Gowan, approached Wolf to complete the re-brand, delivering a new logo design, identity & website to take the company to new heights.
The long-term aim is to develop into a chain, meaning any logo must be dynamic but simple enough to be immediately recognisable. A weight-bar spelling ‘gym’ wasn’t going to cut it.
Previously, the logo for The Gym was in basic font, in horizontal layout, and didn’t jump out or endear itself to viewers. It was basic and, whilst it fulfilled the need at the time, it needed a face-lift.
We set about finding a way to make the name itself jump off the page, without the need for confusing graphics.
What Halo Gym got was a logo that throws itself at consumers, with a bold new font that glows with excitement. It might look simple at first glance, but all parties involved agree that in terms of meeting the aim, it’s done that and then some. This is a logo that makes us particularly proud – how do you turn a name into a statement? The clever use of font and size that emphasizes the brand whilst reinstilling the product.