Total Extensions Kent approached us to handle their entire digital branding fitout: we built their logo, renovated their website, and extended their search engine optimisation and pay per click campaigns. Total Extensions are a Kent-based building company with professionals dedicated to exemplary home extensions, and they needed a website that showed that and search results to match.
As with many websites in the modern era, it was always going to be important to include dynamic imagery and memorable money shots of Total Extension’s impressive range of finished homes, so that’s what we did. A simple layout meant that users find it easy to access the information they’re after, and TEK were particularly pleased with the sidebar menu as a way of emphasising the up and down model of their builds. Clients have complemented them on the smooth feel of the site, where imagery is notably key.
Search Engine Optimisation
All trade services operate within an incredibly competitive industry – indeed, the same can be said in most fields! – and so it’s beyond critical that Total Extensions get their brand in front of the people that are searching for their services. Even more so, it needs to get in front of people searching for their services locally. And so, they asked us to strategise and manage their Search Engine Optimisation campaign, which is ongoing, and it was helpful to be part of this from the beginning of the website build. You can read more about why a full strategy from the ground-up is critical for SEO over on our SEO services page and in our blog.
Sometimes, SEO is a foundation and Pay Per Click is the polish on top. That’s the case with Total Extensions in the Kent region. Whilst SEO is something that needs to be gradually built and continually managed, PPC is a good way of hitting consumers who may be using keywords outside your core strategy. However, PPC comes with its own pitfalls, so it’s important to have a professional team like we have here at Wolf manage the PPC campaigns for you – which is what TEK decided to do.
At Wolf, we pride ourselves on the ability to create a lasting impact with a logo, whilst subtly tying in the themes of a workforce. Total Extensions were happy with the outcome from this end, as we moulded a technically-structured, building themed logo that emphasised their name with their core product: an extension. The angular lines and sturdy look of the logo helps provide a distinctive purpose to the name they’re giving out, and our friends at TEK have had plenty of positive feedback over the new look.