TW Cooling delivers prime quality refrigeration and cooling to businesses and homes in Kent and Sussex. They needed branding and a new website to keep them warm this winter.
Air conditioning and refrigeration is an industry critical to how we live and operate, yet it remains one that we accept subconsciously – unless it stops working. TW Cooling needed a brand that would put them forefront in consumers’ minds, and encourage engagement with their company.
Branding, therefore, focused on visual reminders of common ideas around what’s cold – think Polar Bears and ice. Add to this a website as fluid as water, and you have a brand complemented by it’s own identity.
How do we relate a brand’s identity with its product? Use key touchpoints like sight to encourage associations.