Your website needs help in reaching the Holy Grail that is the first page of Google. The competition is fiercer than ever, but Wolf provides the professional SEO services needed to boost your company’s Organic Search visibility through multi-channel Search Engine Optimisation campaigns and advanced algorithms. This ultimately translates to more traffic and increased conversions. A brighter future for the business starts here.
Grow your business with Wolf SEO Services in Brighton
More & more business owners are investing in search engine optimisation. It can be seen not just in official statistics, but in the quality of websites online and the fiercely competitive nature of both SEO and SEM (Search Engine Marketing).
A quick Google search will not only show you just how true this is – it will also reinforce to you the very essence of our job as SEO professionals. Did you click through to the second page of search results? No, we didn’t either…
Search Engine Optimisation – More Intricate Than Ever
It’s important not to gloss over the importance of your online presence. Small, local businesses spend a lot of money every year in rental costs, on-site marketing, brochures – all of which are important – but without an effective online presence, and without showing up high on Google, a lot of that may be wasted.
Research shows that almost 100% of consumers may be researching businesses online before selecting their services or products. Think about that – everyone that walks through your door has looked online first. That means everyone that isn’t walking through your door is also looking online – and finding your competitors.
Now, this isn’t to scare you – it is to point out the importance of the industry. We encourage you to look into the field and do your own research.
Website Search Optimisation
With Google having been on the scene for almost two decades, constantly refining and perfecting its algorithms, there are countless things to take notice of when it comes to the optimised set-up of your site. This includes not only appropriate content on the front end, but also the right kind of backlinks with appropriate context and page rank. On top of this, is your website optimised internally? Page-load speed and user experience both play important roles.
How SEO Works Its Magic For Your Business
Search Engine Optimisation is a process, not a product off the shelf.
In turn, it operates in a linear, result-driven style: Increase, Engage, Convert.
1. Increase Visitors To Your Website
SEO is the process of improving the way that Google’s myriad of algorithms (and those of other search engines like Bing) perceive your website. Google has made it clear that it is here to serve users, not businesses, but that doesn’t mean they haven’t given us hints as to how we can get our websites up the top of their SERP (Search Engine Results Page).
Working on your online presence in a number of ways allows us to boost your showings on Google, directly increasing the number of visitors to your website.
2. Engage The Right Target Audience
But getting a lot of people to your website won’t necessarily have the desired impact on your business in its own right. You need to find the right audience – that means not only users who are seeking your services or products, but also those that are more likely to contact you or spend money once they find you.
3. Convert Your Leads Into Sales
It may seem impossible, but with years of experience and the right tools, we can do both the above and then follow it up by converting those leads into sales. SEO isn’t just a fancy word – it increases the money you make, grows your brand’s standings, and a domino effect is created through your online presence.
Brighton SEO Company Generating More Sales for your business
There is a theme that gets lost in the discussion between the SEO industry and SME/local business. It is the end goal of Search Engine Optimisation, of building an online presence, of analysing data: generating more sales.
Wolf exists to grow your business and be directly responsible for making you more money. That is what we have focused on for years, and it is what we’re good at.
We spend a lot of time trying to inform our clients of what we do, how we do it and why it’s important. But what is the key thing to communicate? The end result.
Working with us will build your online presence and reputation. You’ll show up higher on the major search engines. You’ll attract the right audience. But most importantly: your business will make more money with less work.
What Wolf SEO Packages Include
With over 1.7 billion websites online, you cannot afford to simply implement basic SEO elements (think Yoast) and pray for the best. If you truly wish to shoot up the SERPs (Search Engine Results Pages), a comprehensive SEO strategy will be required. Wolf works with you to provide a tailored service focused on achieving your digital marketing goals in style.
Keyword Research & Content Strategy
Keywords are the heartbeat of any successful marketing strategy. Our experts employ advanced research tools to identify the relevant keywords that can be targeted for quick and effective results. Following this, we will develop an ongoing content strategy plan to ensure that you maintain the desired rank and receive quality traffic from the right audiences, thus giving you the best shot at increased sales in a sustainable fashion. This includes a monthly keywords check to stay ahead of any changes that occur.
Website SEO Audits
Planning, preparation, and continued adaptation are crucial aspects for success in digital marketing. Before setting to work on your project, Wolf will conduct a full audit of over 200 elements to track the current performance of your website while also building a personalised action plan built solely around the needs of your project. Every business has unique goals, obstacles, and resources. An SEO audit is one of the most important tools to encourage greater efficiency of time and money, establishing the strongest platform for success.
On-Page SEO & UX
While SEO’s first goal is to bring people to your website, we believe that the best strategies are also focused on turning visitors into paid clients. To do this, our experts pay special attention to the on-site UX to reduce bounce rates while simultaneously maximising conversion rates. We consider the psychology of your visitors and monitor their journeys from first interaction to the point of transaction and beyond. When the UX improves, search engines will look more positively on the website too.
Local SEO Specialists
Most small businesses are primarily focused on the local target market rather than a global audience, and the Local SEO campaigns should reflect this. Wolf’s SEO experts specialise in targeting the local SERPs through geographical keywords, and utilising the Google My Business platform. Other ideas may include targeting backlinks from local authority sites or mastering PPC ads aimed at the local audience. Analysing historical data, as well as the latest trends will result in the very best results for your site’s organic and local visibility.
Check out our insight to learn more on Local SEO: Why Local SEO Is Crucial For Your Business
Link building is still one of the most influential metrics for determining a site’s Google ranking, with both inbound and outbound links influencing the outcomes. As well as developing strategies that focus on authoritative and relative backlinks, Wolf can ensure that all links are accurate while also disconnecting your business from toxic links and links from black hat techniques. We also specialise in Google Penalty Recoveries when other SEO companies have let you down through dishonest practices.
A good SEO strategy counts for very little if it falls short of what your competitors are doing. Wolf’s experts monitor competitor sites and Google listings on a regular basis and utilise the insights to develop even stronger campaigns or your site. We focus exclusively on white hat techniques to prevent any danger relating to potential indexing issues. In addition to tracking the position as a whole, our advanced software monitors the performance of individual elements within your campaign at all times.
Monitoring Google Volatility
Building an SEO strategy that brings great results in the short-term future doesn’t necessarily translate to success for the long haul, and the constant changes to the Google Algorithm (up to 600 per year) is the main reason. It’ll be almost impossible for your in-house team to keep abreast of the latest developments, but Wolf’s experts are dedicated to the field of SEO and can use their knowledge to keep your website ahead of the competition at all times. Shifting focuses needn’t disrupt your progress any longer.
SEO Reporting & Communications
SEO isn’t simply about getting on the first page of Google for your desired keyword. The process should be aimed at boosting your hopes of revenue for long-term triumphs. Reporting allows us to analyse the performance of campaigns against the goals of the business. This is supported by weekly catch-ups and other regular communication to ensure that you can get the most out of your improved search ranking. Transparency is one of the most significant elements in all aspects of business; SEO shouldn’t be any different.
How long does SEO take?
Google’s page ranking algorithms are constantly crawling the internet to rank websites on over 200 different metrics and signals, so it’s possible to see some benefits in a matter of days. Generally speaking, though, website owners can start to reap the rewards of revamped SEO Strategies within three months. This is followed by ongoing success.
Do you limit the keywords and pages you focus on?
Absolutely not. We appreciate that your business may wish to focus on a range of different keywords related to the various products and services provided, as well as multiple locations that you serve. One of the first steps of our SEO strategy is to complete a comprehensive audit before presenting our ideas to you for confirmation of what’s needed.
How much does SEO cost?
The cost of SEO can vary greatly depending on a number of factors including industry and terms you wish to rank on, size of company, and a host of other factors. Here at Wolf, we pride ourselves on offering affordable services that produce great results. Our comprehensive ongoing small business SEO packages start at £500+ VAT per month.